This point-of-sale beta-program was designed to explain the shapes of Wrangler jeans available, making the jean buying process quicker, smoother and more enjoyable.

Working with JJ Marshall Associates, we assisted in the rationalisation of the brand’s jean fits and names, developing an identification system using colour, type and print production to lead customers through the selection process.

Creative direction and production by JJ Marshall Associates



Wrang fits toblerone sfw
Wrang fits swingtags sfw
Wrang fits island sfw