When Cloud & Horse moved to Seven Sisters (north London) increasing workshop space for their
established set-build company and opening two photographic studios, it was an opportunity to address their visual identity.
Having spent ten years behind the scenes, Cloud & Horse would now be playing host to many of their existing clients and collaborators. The design plays on the idea that there are two sides to the business – one exists behind the scenes, one in front of the camera.
Working closely with Cloud & Horse we developed, alongside the usual business materials (series of logo marks, stationery, website and on-site signage) custom packing tape with measurements to help the booking of couriers and branded carpenters’ pencils for last minute shoot planning.