Keep True, Fall / Winter 2012
Fall/ Winter 2012 was about escaping the city and was shot on location in North Carolina. A specially commissioned typeface supported the rubber-stamped seasonal word-mark. It contains three alternative versions of each character, with varied levels of degradation, to avoid repetition through the season’s materials.
Typeface by Robert Green.
Photography by Jeff Vallee.
Creative direction and production by JJ Marshall Associates.