Fall / Winter 2011 was the first of nine consecutive seasons working alongside JJMarshall Associates on seasonal marketing materials for Wrangler Europe.

Each season required an identity and photographic story, and various printed pieces – aimed at sales, media, and consumers – across which the collection was shown.

I was responsible for the graphic design, art direction and production of the identity printed pieces.

FW11 was shot on location in New York, by Magnus Unnar.

Creative direction and production by JJ Marshall Associates.