Tom Jenkinson and I developed the identity for masked super-group ShobaleaderOne together. From the logo which we made with geometric letterforms, like an engineer-designed logo for a performance car part, to the cloaks, which made the figure anonymous (and portable). The portable form meant we could shoot anywhere - in nature reserves, streams and meadows though we ended up against a sound proofed studio door, with a single red light and smoke machine.
A lo-tech ‘hi-tech-pagan’ look for when metal meets rnb, in a souped up 1.1 litre, parked up in a field in Essex, looking out for ufos.
Shot by Donald Milne.